myco.io announced that it has secured the International Cricket Council Broadcast Master Rights Agreement for Pakistan territory until 2027, marking a significant milestone for the platform as it steps into one of the most influential positions within the country’s sports media landscape. The agreement positions myco.io at the center of cricket broadcasting in Pakistan during an important cycle for global cricket, covering major ICC tournaments scheduled over the next several years. With the sport holding deep cultural significance and attracting millions of viewers across the country, this development brings added visibility to the company’s expanding footprint in sports technology and digital distribution.
Cricket viewership in Pakistan continues to grow across both linear and digital formats, making broadcast rights highly competitive and central to audience engagement. By becoming the ICC Broadcast MRA holder, myco.io gains responsibility for managing rights across distribution partners, ensuring coverage reaches audiences nationwide through established channels. The announcement reflects its evolving capabilities in content delivery, rights management, and partnership development within the entertainment and sports sectors. Platforms operating at this scale play a key role in bridging traditional broadcast networks and fast-growing digital ecosystems, particularly as consumption habits shift toward mobile and on-demand services.
To support extensive coverage of ICC events, myco.io outlined its key broadcast and streaming partners for Pakistan. The lineup includes Tamasha, PTV Sports under Pakistan Television Corporation Limited, Geo Super, ARY Zap and tapmad. These partnerships bring together a mix of established broadcasters and digital-first platforms, offering broad reach across demographics and regions. PTV Sports maintains deep nationwide access through terrestrial and cable networks, while Geo Super continues to attract consistent sports audiences. On the digital front, Tamasha, ARY Zap and tapmad remain among the most active services delivering live sports content to mobile users across Pakistan’s expanding internet base.
The collaboration with these partners ensures that fans can watch ICC tournaments through multiple avenues, reflecting the blended media consumption patterns seen across the country. Digital streaming has gained substantial momentum as younger audiences turn to mobile screens, while traditional television continues to serve millions of households. This arrangement allows both segments to access high-quality transmissions aligned with ICC standards. The ability of myco.io to integrate with multiple distribution platforms showcases the operational and technical infrastructure it has built to support live sports at scale, including handling rights allocation, stream quality, and coordinated scheduling with broadcasters.
Becoming the ICC Broadcast MRA holder represents a meaningful advancement for the company’s role in sports broadcasting in Pakistan. It also highlights how local technology-driven platforms are increasingly entering arenas historically dominated by state broadcasters or large media groups. The agreement extends through 2027, covering key ICC events that consistently draw high viewership across the region, reinforcing the importance of reliable partners capable of managing both compliance and delivery.
Stakeholders within the broader media and entertainment ecosystem view such developments as signs of strengthening digital infrastructure and expanding opportunities for collaboration. As ICC tournaments roll out over the next two years, the involvement of multiple broadcast and streaming partners under myco.io’s rights umbrella aims to support comprehensive coverage for fans across Pakistan, matching evolving expectations for accessible and high-quality cricket content.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
