COMSATS University Islamabad Lahore Campus organised a seminar titled “Entrepreneurship, Advertising and Leadership” under its Department of Media and Communication Studies, bringing together students and faculty for an academic discussion focused on creativity, marketing strategy and evolving industry practices. The session featured Chairman Pakistan Advertising Association and Chief Executive Officer of Synergy Advertising Private Limited Ahmed Kapadia as the keynote speaker, who shared insights from his professional journey in Pakistan’s advertising sector.
During the seminar, Ahmed Kapadia discussed the importance of adaptability, innovation and continuous learning within the advertising industry, particularly as media platforms and audience behavior continue to evolve. He highlighted how successful campaigns require a strong understanding of consumer behavior, market trends, audience engagement and storytelling techniques. He also spoke about the role of strategic thinking in developing advertising campaigns that connect effectively with target audiences while aligning with brand objectives.
Kapadia shared examples from his professional experience working on campaigns for major brands including Suzuki, KFC, Roshan Digital Account and Raast, explaining the creative processes and planning involved in executing large scale marketing initiatives. He emphasized that impactful advertising is not limited to creativity alone but also depends on structured planning and a clear understanding of market dynamics. His discussion also touched on the broader role of leadership in guiding teams through changing industry demands.
The keynote speaker also reflected on notable moments from his career, including the 1996 Cricket World Cup campaign featuring Salman Ahmad’s iconic song “Hai Jazba Junoon Tou Himmat Na Haar,” which gained widespread recognition across Pakistan. He described such campaigns as examples of how advertising and cultural elements can intersect to create lasting public impact.
The seminar provided students with exposure to real world industry experience and highlighted the practical aspects of entrepreneurship and advertising within Pakistan’s media landscape. It also reflected the growing emphasis within academic institutions on bridging theoretical learning with industry insights through direct engagement with professionals working in creative and business sectors.
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