National Incubation Center Karachi is hosting a curriculum session on Go-to-Market Strategies on June 9, 2026, at 3:00 PM at the NIC Karachi premises, led by Muhammad Hashir Fazal, Chief Executive Officer of Teniqs. The session is designed to help founders develop structured, actionable plans for launching, positioning, and scaling their products in ways that are grounded in real market dynamics rather than generic marketing advice. Registration is open through the official link at lnkd.in/dX2bGgsy, and the session is relevant for founders at any stage of their product development who want to sharpen their thinking around how they take their venture to market and build the customer acquisition and growth infrastructure that determines whether a product finds its audience efficiently or struggles to gain traction despite its underlying quality.
The session will address three interconnected dimensions of go-to-market strategy that founders consistently find difficult to navigate without structured guidance. The first is the application of artificial intelligence-enabled approaches to accelerating social media growth, an area where the tools available to startup founders have evolved dramatically and where those who understand how to use them effectively can build audience and brand awareness at a speed and cost that would have been inaccessible to early-stage ventures even a few years ago. Muhammad Hashir Fazal will guide participants through practical frameworks for identifying and prioritising the high-impact marketing channels most relevant to their specific venture contexts, moving founders away from the common mistake of spreading limited marketing resources thinly across every available channel and toward a more deliberate, evidence-based approach to channel selection and investment.
The session’s practical output component gives it a dimension beyond knowledge delivery into actual strategy development. Participants will work on developing preliminary go-to-market strategies for their own ventures, refining their market entry approaches based on the frameworks introduced during the session, and completing go-to-market canvases that provide a structured, one-page overview of how their product will reach its target customers and generate sustainable revenue growth. The go-to-market canvas is a particularly valuable tool for founders because it forces the kind of explicit, structured thinking about positioning, customer segmentation, channel strategy, and messaging that many early-stage ventures defer until they are already in the market and have discovered the hard way that their initial approach needed more deliberate design.
Muhammad Hashir Fazal brings to the session the perspective of a practitioner who has built and scaled a technology venture, giving participants access to the kind of real-world startup case studies and hard-won insights that distinguish genuinely useful go-to-market guidance from the theoretical frameworks that most academic and generic business education provides. His leadership of Teniqs, a company operating in the technology and marketing space, gives him direct experience with the specific channels, tools, and strategies that are most relevant for startup founders building in Pakistan’s market while targeting growth beyond it. NIC Karachi’s curriculum sessions, supported by Tech Destination Pakistan, the Ministry of Information Technology and Telecommunication, Ignite, LMKT, LuckyOne Mall, and Orbit Ventures, continue to bring this quality of practical, founder-relevant programming to the startups building within its ecosystem. Founders who want to leave the session with a concrete go-to-market framework they can begin implementing immediately are encouraged to register at lnkd.in/dX2bGgsy before the June 9 session.
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