NIC Faisalabad is hosting its next Gather and Grow session on July 7, 2026, from 12:00 PM to 1:00 PM, featuring Sharjeel Shahab, Founder of Lemon Leads, for a focused conversation on software sales, outbound strategy, pipeline building, and the process of creating a more predictable and structured sales system for startups and service businesses. The session is open to everyone and registration is available at lnkd.in/d2CS_k8A, with NIC Faisalabad welcoming founders, operators, and anyone working to improve their approach to sales regardless of the stage or type of business they are building.
Sales is one of the most consistently underserved areas of startup education in Pakistan’s incubation ecosystem. Technical capability, product development, and market analysis receive structured attention across most accelerator and incubation curricula, while the practical mechanics of how to find the right customers, initiate meaningful conversations with them, move those conversations through a pipeline, and convert them into revenue on a repeatable basis are often left for founders to figure out through direct experience. The result is that many technically capable startups and service businesses plateau at a level of commercial performance that does not reflect the quality of what they are building, because the sales process that should be driving growth is disorganised, reactive, and dependent on chance encounters and personal networks rather than a designed and manageable system.
Sharjeel Shahab’s experience building Lemon Leads, a company that works in the software sales and lead generation space, gives him a practitioner’s understanding of exactly the problems that the session is designed to address. His approach to the conversation is grounded in the distinction between finding leads and building the right process around them, a distinction that separates founders who are constantly chasing individual opportunities from those who have designed a sales infrastructure that generates and qualifies opportunities systematically. The session will cover outbound strategy, which addresses how to proactively reach the right potential customers rather than waiting for inbound interest that may never arrive at the volume or quality a business needs, pipeline building, which gives founders a structured framework for tracking and advancing sales conversations from initial contact to closed deal, and the broader architecture of a predictable sales system that produces consistent revenue rather than erratic bursts followed by dry periods.
The Gather and Grow format that NIC Faisalabad has built through its ongoing series of practitioner-led sessions prioritises direct, conversational knowledge transfer over formal presentation, creating space for the kind of specific, contextual questions that founders need answered rather than generic guidance that does not map onto the realities of their particular business. Sharjeel Shahab’s July 7 session continues that approach, offering participants an hour of focused and applicable insight into one of the most commercially consequential capabilities any founder or business owner can develop. The event is supported by Ignite and the Ministry of Information Technology and Telecommunication alongside partners including FFC, CM, Cybervision International, GroundUp, and others. Registration is open at lnkd.in/d2CS_k8A.
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