Bechlo.pk is transforming the way women in Pakistan do business by creating a trusted social commerce platform that empowers women entrepreneurs to start, grow, and scale their businesses online. The startup addresses a specific gap in Pakistan’s e-commerce landscape, where women entrepreneurs, particularly those running smaller or home-based businesses, have historically had limited access to structured digital platforms that could help them reach customers beyond their immediate personal or social networks.
By making entrepreneurship more accessible and enabling women to connect with customers across the country, Bechlo.pk is driving financial inclusion and creating new opportunities for women-led businesses. This focus on accessibility reflects an understanding that many women in Pakistan possess genuine entrepreneurial skills and products worth selling, but have lacked the digital infrastructure or platform support needed to formalise and scale that activity into a sustainable business, particularly in contexts where mobility or access to traditional business networks may be more limited.
The social commerce model itself, which typically blends elements of social networking with direct e-commerce transactions, tends to lower the barrier to entry for new sellers compared to building an independent online store or navigating a more complex traditional e-commerce marketplace. For women entrepreneurs specifically, this kind of platform can offer a more familiar and lower-friction entry point into formal digital commerce, building on existing social selling behaviours that may already be common within their communities but previously lacked a structured, trust-building platform to operate through at scale.
Being based at NIC Karachi has given Bechlo.pk access to mentorship, investor connections, industry networks, and ecosystem support that have helped Ziana Sakhia, CEO and Co-founder, transform her original vision into a growing venture. As Bechlo.pk continues expanding its platform, the startup represents a notable example of how NIC Karachi’s incubation ecosystem has supported founders working specifically at the intersection of e-commerce and financial inclusion, addressing a market segment, women-led businesses, that carries significant untapped potential within Pakistan’s broader digital economy.
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