WISE Lab and Pakistan Single Window’s Khadijah Programme have come together to create stronger pathways for women entrepreneurs, spanning enterprise development, digital trade awareness, export readiness, and wider market access. The partnership brings together two organisations with distinct but complementary mandates, WISE Lab’s focus on incubating and supporting women led startups, and Pakistan Single Window’s role in facilitating and digitising trade processes across the country.
Through this collaboration, both platforms will explore founder referrals, expert led learning, cross border e-commerce awareness, and access to relevant trade knowledge and resources. This combination gives women entrepreneurs a more complete pathway, starting with foundational business development support through WISE Lab and extending into the trade and export infrastructure knowledge available through PSW’s Khadijah Programme.
The partnership specifically targets four areas, women entrepreneur referrals and outreach, digital trade and export readiness sessions, cross border e-commerce awareness, and joint founder stories and ecosystem visibility. This structure suggests a collaboration designed to work at multiple levels, from direct participant referrals between the two programmes through to more visible storytelling aimed at showcasing women entrepreneurs succeeding within this ecosystem.
The programme has set concrete annual targets, aiming to incubate twenty women led startups and train two hundred micro-entrepreneurs each year. These figures give the collaboration a measurable scope, positioning it as an ongoing initiative rather than a one time event, with plans to continue generating a steady pipeline of women led businesses moving through both enterprise development and export readiness training.
Cohort 1 of the joint programme remains open for applications until the thirty first of August, twenty twenty six, with organisers framing the opportunity around the theme of moving from enterprise to export. The initiative was supported by Ministry Of IT and Telecommunication, Ignite National Technology Fund, JazzWorld, Mobilink Bank, and Change Mechanics, reflecting the institutional network backing WISE Lab and PSW’s joint effort to help women led enterprises in Pakistan grow beyond domestic markets into cross border trade and e-commerce.
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