Centre of Excellence in Gaming and Animation is hosting an Incubation Program session titled Game Marketing Through Creators and Streamers, featuring Urooj, a games industry professional working across marketing, publishing, community building, and developer relations. The session addresses a challenge that trips up many first-time developers, that building a genuinely good game says nothing about whether players will ever discover it, treating discovery as a distinct discipline requiring its own deliberate strategy rather than something that follows naturally from quality alone.
Urooj’s background spanning marketing, publishing, community building, and developer relations gives the session a cross-functional perspective on discovery, one that treats creator marketing not as a bolt-on promotional tactic but as something intertwined with community building and ongoing developer-audience relationships. This framing echoes a broader shift within the global gaming industry, where creator and streamer marketing has increasingly displaced traditional advertising as the primary discovery channel for new titles, a dynamic that has driven a wave of dedicated sessions at major industry events examining how developers can work with creators without their campaigns falling flat.
The session will cover creator collaborations and streamer strategies as core building blocks, moving past generic advice about reaching out to influencers and toward the more specific mechanics of what makes a creator partnership actually convert into player interest rather than passive impressions. Building pitches and marketing plans rounds out the practical component of the session, giving founders concrete frameworks they can apply directly to their own games rather than leaving them with only conceptual takeaways about the value of creator marketing in the abstract.
The session takes place virtually on Wednesday, 16 September 2026, from 3:00 PM to 4:30 PM, open specifically to CEGA’s Karachi and Lahore based incubatees. The session doubles as a promotional touchpoint for CEGA’s Incubation Cohort 3, which remains open for applications through CEGA’s website ahead of its deadline, continuing the organization’s pattern of pairing curriculum sessions with active cohort recruitment to keep its incubation pipeline growing alongside its existing founder support.
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