Animal Passport has announced that its Cattle ID application is now live on iOS, marking a significant milestone for a venture that has described its product as bringing a NADRA for animals to livestock owners across Pakistan. The comparison to NADRA, the body responsible for issuing national identity documents to Pakistani citizens, captures the core idea behind the app: giving individual animals a verifiable, trackable identity in much the same way citizens carry an identity card.
The app uses AI biometric tools to identify and track cattle, addressing a longstanding gap in how livestock ownership, health records and movement have traditionally been managed across much of Pakistan’s agricultural sector. Rather than relying on physical tags, branding or informal record-keeping, which can be lost, altered or disputed, a biometric identification system offers livestock owners, buyers and regulators a more reliable way to confirm an animal’s identity at any point in its life, whether during a sale, a veterinary visit or a dispute over ownership.
Bringing the Cattle ID app to iOS specifically extends the product’s reach to iPhone users, a segment that may not have had access to the application if it had previously launched only on Android, which tends to dominate smartphone usage in rural and semi-urban areas where much of Pakistan’s livestock farming takes place. By making the app available across both major mobile ecosystems, Animal Passport positions itself to reach a wider base of potential users, from individual farmers managing a handful of animals to larger operations and traders dealing with livestock at scale.
The launch reflects a broader pattern of Pakistani agritech startups applying increasingly sophisticated AI tools to problems that have historically been managed through manual, paper-based or informal systems. For a sector where trust, verification and traceability can directly affect an animal’s market value and the livelihoods tied to it, a biometric identification tool carries practical weight well beyond its technical novelty. Interested users can view and support the launch through the company’s LinkedIn post or download the app directly from the App Store.
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