ICCBS Technology Park and Technology Incubation Center at the University of Karachi is hosting a session titled Digital Marketing for Startups: Building Brand and Customer Acquisition on Zero Budget on May 6, 2026, aimed at early-stage founders and entrepreneurs looking to grow their presence without a dedicated marketing spend. The session is scheduled to run from 2:30 PM to 3:30 PM at ICCBS Tech Park, with registration mandatory due to limited seating.
The session will be led by Asif Iqbal, Founder of The DMAP, who brings over 25 years of experience in digital marketing. Iqbal has trained more than 17,000 marketers and guided over 5,000 startups, with a focus on helping early-stage ventures translate ideas into functional digital strategies that generate real commercial outcomes without depending on large advertising budgets.
The session is particularly relevant for startups at a stage where resources are constrained but the need to reach a target audience is immediate. Marketing costs have become one of the more significant line items for young brands, and the session is framed around the premise that founders who understand organic growth, content strategy, and community-led acquisition can compete meaningfully without the financial firepower that established players bring to the table.
For ICCBS Technology Park, the event continues its role as a venue for practical, skills-focused programming directed at Karachi’s startup and entrepreneurship community. Founders interested in attending can register through the official link shared by the organizers, with the reminder that seats are limited and confirmation is required in advance.
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