NIC Hyderabad hosted the Small Business Growth Academy, an initiative focused on helping small and medium-sized businesses understand how digital platforms can support their business growth. The session highlighted the importance of establishing a strong digital presence to reach new customers, explore additional markets, and identify business opportunities. It introduced participants to practical approaches for using digital tools to improve their online visibility, connect with customers, and expand their reach. The programme provided business owners with insights into how digital platforms can become part of their business development strategies and support their efforts to reach a wider audience.
The session was led by Jahangir Badar Memon, who introduced participants to practical ways small and medium-sized businesses can use digital tools to develop their online presence. The discussion focused on different aspects of digital growth, including improving online visibility, reaching potential customers, maintaining customer engagement, and identifying new pathways for business expansion. Participants were introduced to ways in which digital platforms can be used to communicate with their target audiences and make their businesses more accessible to potential customers. The session also highlighted how businesses can incorporate digital tools into their existing operations to support their growth objectives.
The Small Business Growth Academy focused on providing practical insights that business owners can apply to their respective ventures. As more businesses explore digital platforms to connect with customers and promote their products and services, understanding how to use these tools has become an important part of business development. The session addressed this need by introducing participants to approaches for making digital platforms more useful for their businesses. It also highlighted the role of online engagement in expanding customer reach and creating opportunities to connect with different markets.
The initiative is described as Pakistan’s first Meta-Certified Small and Medium Business Digital Growth Programme. It aims to provide business owners with valuable insights into using digital platforms more effectively for their operations and growth. Through the academy, participants were introduced to ways of making digital tools work more effectively for their businesses, particularly in areas such as online presence, customer engagement, and market expansion. Hosted at NIC Hyderabad, the session formed part of the organisation’s activities focused on connecting businesses with practical knowledge and opportunities related to digital adoption.
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