NIC Karachi will host a session titled From Insight to Impact, Using Market Research to Build Winning Startups, led by Tariq Khan, Clinical Professor at New York University and President of OPEN Global. The session is designed to help founders make use of market intelligence to guide business decisions and accelerate the growth of their ventures, drawing on Khan’s academic background alongside his role leading a global network focused on entrepreneurship and business development.
The session will focus on how artificial intelligence, data, consumer behaviour and competitive intelligence can help startups reduce risk and increase growth, positioning market research not as a one time exercise but as an ongoing input into how founders shape their products and business strategy. This framing reflects a growing emphasis within startup ecosystems on data informed decision making, where founders are encouraged to validate assumptions about their market and customers before committing significant resources to product development or expansion.
Scheduled for Tuesday, August 11, 2026, at 4:30 PM at NIC Karachi, the session is described as a practical, founder focused programme aimed at entrepreneurs looking to build products people genuinely need while reducing the risks associated with early stage business decisions. The emphasis on practical application rather than theoretical discussion suggests the session will center on tools and approaches founders can apply directly to their own ventures, rather than offering a broad overview of market research concepts alone.
Khan’s dual background, combining an academic position at New York University with his leadership of OPEN Global, brings together perspectives from both structured business education and a global professional network built around supporting entrepreneurs, giving the session a combination of theoretical grounding and practical, network driven insight. NIC Karachi has continued to bring in speakers with international academic and industry experience for its founder facing sessions, reflecting an effort to connect local entrepreneurs with perspectives shaped by exposure to markets and practices beyond Pakistan.
The session is being supported by NIC Karachi’s broader network of partners, including Tech Destination Pakistan, the Ministry of Information Technology and Telecommunication, Ignite National Technology Fund, LMKT, LuckyOne Mall and Orbit Ventures, consistent with the institutional backing behind much of NIC Karachi’s regular programming for founders. Those interested in attending can register through the link provided by the organisers. Register: https://lnkd.in/dref2Mhs
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