National Incubation Center Peshawar is hosting a curriculum session on Go to Market Strategies on May 11, 2026, featuring Saad Raja from Eddiy as the lead trainer. The session is scheduled to take place at National Incubation Center Peshawar at 3:00 pm and is open to all audience members interested in understanding how startups can move from product development to market entry with a clearer, more deliberate strategy.
The session is designed to give founders a practical framework for one of the most consequential transitions a startup must navigate, the shift from building a product to actually getting it in front of the right customers. Go market strategy sits at the intersection of product, sales, marketing, and distribution, and founders who approach it without adequate preparation often find themselves with a functional product and no clear path to revenue. The session with Saad Raja is intended to address that gap directly, covering how to position a product effectively, how to structure a launch, and how to identify and reach the customer segments most likely to convert.
The session is part of National Incubation Center Peshawar’s ongoing curriculum for its current cohort, reflecting the centre’s approach of supplementing the incubation experience with structured, expert-led learning on the specific challenges that early-stage founders encounter as they move closer to commercialisation. Opening the session to a broader audience beyond the cohort also extends its impact into the wider Peshawar entrepreneurship community, where access to practitioners with direct market-building experience is comparatively limited.
Saad Raja’s background at Eddiy positions him as a practitioner-trainer rather than a theoretical one, bringing experience from the operational realities of building and launching a product in the Pakistani market. Registration for the session is available through the link shared by National Incubation Center Peshawar on its official channels. The event is supported by Ignite — National Technology Fund, the Ministry of Information Technology and Telecommunication, LMKT, Orbit Ventures, Accelerate Prosperity, Sybrid, and IM Sciences, among other partners.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
