NIC Peshawar is hosting a virtual session on Mastering the Art of Pitching for its Cohort 15 founders on July 17, 2026, at 3:00 PM, led by Samar Hasan from Epiphany. The session is designed to help founders develop the specific skills that transform a solid business idea into a pitch that opens doors, covering how to craft a compelling narrative, communicate a value proposition with clarity and confidence, and deliver a presentation that resonates with the distinct expectations of investors, partners, and customers across different contexts and conversation types.
Pitching is one of the most high-leverage skills a founder can develop, and one that is frequently misunderstood as a talent some people have and others do not, rather than as a learnable craft that improves with the right instruction, practice, and feedback. The gap between a founder who can explain their business clearly in conversation and one who can deliver a pitch that moves an investor from interest to conviction is not primarily a gap in the quality of the underlying business. It is a gap in the ability to structure and communicate the story of that business in a way that addresses what the specific audience needs to hear, in the sequence they need to hear it, with enough clarity and specificity to make the decision they are being invited to make feel obvious rather than risky. Samar Hasan’s session is built around helping founders close exactly that gap through practical and applicable instruction rather than abstract advice about the importance of storytelling.
Samar Hasan’s background with Epiphany gives her a practitioner’s perspective on pitch development that comes from working with founders and organisations on their communication strategy rather than from observing them from a distance. The session will cover the architecture of a strong pitch narrative, the principles of effective value proposition communication, and the delivery skills that determine whether a founder can hold an audience’s attention and maintain their own composure under the pressure that high-stakes pitching situations consistently generate. The virtual format ensures that Cohort 15 founders across different locations can participate fully without the geographic constraint that in-person sessions would impose, maintaining the accessibility that has been a consistent feature of NIC Peshawar’s programming approach.
NIC Peshawar, supported by Ignite and the Ministry of Information Technology and Telecommunication alongside partners including LMKR, LMKT, Orbit Ventures, Accelerate Prosperity, Sybrid, IMSciences, Rehman Medical Institute, CECOS University, and Frontier Platinum, continues to build a curriculum for Cohort 15 that addresses the full range of capabilities that taking a startup from incubation to investment readiness requires. The pitching session with Samar Hasan adds a communication and presentation dimension to that curriculum that will directly serve founders as they prepare for the investor conversations, partnership discussions, and customer pitches that define the next stage of their entrepreneurial journey.
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