From NIC Peshawar to national television, dekord was featured on Discover Pakistan, sharing the idea behind the startup and its entrepreneurial journey with a wider audience than the incubator’s usual reach. The feature gives dekord a platform well beyond Peshawar’s own startup community, introducing the venture to viewers across the country who may never otherwise encounter it through industry events or incubator channels alone.

National television exposure of this kind carries a different kind of reach than the startup pitch events and demo days that typically introduce early stage companies to the Pakistani public. Rather than speaking primarily to investors or ecosystem insiders, a feature on Discover Pakistan puts dekord’s story in front of a general audience, which can translate into broader public awareness of the company even among people with no direct connection to the startup world.

NIC Peshawar described the feature as bringing dekord’s story to a wider audience and highlighting the ventures emerging from its startup community, framing the appearance as part of a larger pattern of showcasing Cohort 16 startups through media platforms beyond the incubator’s own channels. This approach mirrors NIC Peshawar’s earlier feature of Fleur founder Alham Nadeem on the same programme, suggesting a deliberate strategy of using national television to extend the visibility of its incubated founders.

Interested viewers can watch the full feature on dekord through the provided link, continuing NIC Peshawar’s pattern of pairing structured incubation support with media opportunities that help its startups build recognition beyond the immediate ecosystem. The feature was shared with support from Ignite, LMKR, LMKT, Orbit Ventures, Accelerate Prosperity, Sybrid, IM Sciences, Rehman Medical Institute, CECOS University and Frontier Platinum.

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