Rotary Club of Islamabad Renaissance (RCIR), in collaboration with NIC Islamabad, is hosting a Distinguished Speaker Series session focused on shaping Pakistan’s national narrative. The event, titled “Building the Brand Pakistan Narrative,” will examine how media, leadership, and innovation can influence the global perception of Pakistan. Scheduled for Thursday, January 15, 2026, at 03:00 PM at NIC Islamabad, the session aims to provide attendees with actionable insights and strategies to strengthen Pakistan’s image internationally while highlighting opportunities for leadership and innovation within the country.
The session will feature Sarmad Ali, Managing Director of Jang Media Group, President of All Pakistan Newspapers Society, and President of Management Association of Pakistan (MAP), as the distinguished speaker. Moderated by Sayyed Ahmad Masud, Project Director at NIC Islamabad, the discussion will explore questions such as who shapes Pakistan’s narrative abroad and how leaders, media professionals, and innovators can collaborate to present an authentic and impactful story. Through sharing real-world examples and professional experience, the session will provide participants with strategies for integrating storytelling into leadership and organizational initiatives.
RCIR and NIC Islamabad are emphasizing the intersection of media expertise, leadership vision, and innovative thinking as critical components of national image-building. Attendees will gain insights into how media operations, management associations, and innovative ventures can collectively influence perception, create credibility, and reinforce Pakistan’s strengths on the global stage. The session also aims to inspire startups, founders, and ecosystem builders to consider the broader impact of their work on national branding and strategic communication.
Participants can expect candid discussions, bold perspectives, and practical advice on shaping Pakistan’s future narrative. Sarmad Ali brings extensive experience in media and management leadership, offering a unique viewpoint on the influence of organizational credibility, strategic storytelling, and consistent messaging in building trust and shaping public perception. Moderation by NIC Islamabad ensures that the conversation remains interactive and focused on providing clear takeaways that can be applied to organizational, community, and national initiatives.
Seats for the session are limited to encourage meaningful engagement and dialogue. Interested individuals can secure their spot through Register Here. The registration provides access to a platform for learning from a leading media figure and engaging with NIC Islamabad’s ecosystem, which supports innovation, leadership, and growth initiatives across Pakistan. The event is designed for media professionals, entrepreneurs, innovators, and ecosystem leaders interested in understanding how strategic storytelling and leadership influence public perception and drive impact.
By organizing this Distinguished Speaker Series, RCIR and NIC Islamabad are reinforcing the role of leadership, innovation, and communication in shaping Pakistan’s future. The discussion on building a national brand narrative offers participants actionable insights, strategic guidance, and inspiration to contribute to Pakistan’s global image. Through initiatives like this, leaders, innovators, and ecosystem builders are empowered to influence both domestic and international perspectives, creating pathways for impactful storytelling, collaborative growth, and national development.
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