SEIC is hosting a session titled The Problem-Solution Fit Matrix, framed around a direct question for aspiring founders, whether their idea can actually hold up under scrutiny once it is tested against real evaluative criteria rather than simply pitched in the abstract. The session will be led by Muhammad Ata Ur Rehman, Founder of Planarian, and is structured as a rapid fire seat format in which participants bring their ideas forward to be tested live in front of the room, creating a format that prioritises quick, direct feedback over the more polished, rehearsed presentation style typically associated with formal pitch competitions.
The core of the session revolves around evaluating startup ideas against three specific dimensions, desirability, feasibility, and viability, a framework commonly used across product and venture development to assess whether an idea is worth pursuing beyond the initial excitement of conceiving it. Desirability speaks to whether people actually want the proposed solution, feasibility addresses whether the idea can realistically be built and delivered given available resources and technology, and viability concerns whether the resulting business model can sustain itself financially over time. Testing an idea across all three dimensions simultaneously, and doing so in a live, rapid fire format, is intended to surface weaknesses in an idea more quickly than a founder might otherwise discover on their own, particularly for those in the earliest stages of shaping a concept.
The rapid fire structure itself distinguishes this session from more conventional pitch or feedback formats, compressing the evaluation process into a tighter, higher-pressure exchange that mirrors the kind of quick, unfiltered scrutiny founders are likely to encounter later from investors or early customers. For participants, the value of this format lies less in receiving a polished verdict on their idea and more in experiencing, in a low-stakes setting, how their concept holds up when pushed on multiple fronts at once rather than assessed through a single lens.
Scheduled for Wednesday, July 22, 2026, from 2 in the afternoon until 3:30 in the afternoon at SEIC’s Catalyst Hall, the session runs as part of the institute’s Build What Matters programming under its broader Open House activities. Interested participants can register through the link provided or reach SEIC directly through the contact details shared for the event, with the session forming part of a continuing effort within Sindh’s entrepreneurship ecosystem to give early-stage founders structured, practical opportunities to stress test their ideas before committing further time and resources to building them out.
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