Sindh Enterprise Incubation Center has lined up three sessions for Day 2 of its Salesathon on Thursday, November 12, 2026, all of them for Cohort 2 startups and all held at the center’s Catalyst Hall. The sessions are run in collaboration with Startup Syndicate and cover market positioning and sales outreach, early user acquisition and visual content made with smartphones. Together they give founders a full day of practical instruction, placed in the middle of a four-day program in which Cohort 2 founders are reaching out to real customers and preparing to present verified results.
The first session, on Market Positioning and Sales Outreach, runs from 11:00 am to 1:00 pm and is led by Shayaan Bawany, Co-Founder and Lead Consultant at SNS Marketing Group. It is designed to help Cohort 2 startups sharpen their market positioning, identify their target audience and develop effective sales outreach strategies for connecting with potential customers. For young companies, positioning answers the question of why a customer should choose their product over alternatives, and outreach turns that answer into conversations with the people most likely to buy. Combining the two in a single session lets founders move from defining their message to deciding how to deliver it.
The second session, the 50 Users Survival Sprint, runs from 2:00 pm to 3:00 pm and is led by Urooj Zia, Co-Founder of Startup Syndicate. The session will challenge founders to concentrate on early user acquisition, engage with their first 50 users and gain valuable insights through real interactions and feedback. Focusing on a small, specific number of users is intended to push teams to speak directly with customers rather than wait for large-scale growth, and to learn quickly what works and what does not. The third session, a masterclass on Visual Placement and Phone Videography, runs from 3:00 pm to 5:00 pm and is led by Faizan Laghari, Co-Founder of Startup Syndicate. It introduces founders to practical techniques for creating engaging visual content, improving product presentation and using smartphone videography to showcase their brands effectively, a low-cost skill that can support both sales and marketing.
The program carries the names of the Science and Information Technology Department of the Government of Sindh, Sapphire Consulting Services and Hum Network, and it falls under the Build What Matters theme of Cohort 2. With three sessions scheduled across the day, the founders will move from positioning and outreach, to finding and learning from first users, to presenting their products visually, which together cover much of what a young company needs to win its first customers. The sessions sit alongside the Salesathon itself, in which the founders are asked to turn their learning into real commitments from customers before Demo Day.
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