Tapmad, Pakistan’s leading OTT streaming platform, continues its regional growth trajectory with an expansion into Bangladesh through a strategic partnership with Robi Axiata Limited, one of the country’s top telecommunications operators.
Having achieved remarkable success in Pakistan, tapmad now brings its premium live sports and entertainment experience to Bangladeshi audiences, marking a major step in its South Asian expansion journey.
The collaboration enables Robi customers to access tapmad’s extensive catalog of live and on-demand content, including sports, dramas, and global entertainment, in HD quality across devices. Subscriptions can be activated seamlessly through mobile balance or direct billing, leveraging Robi’s robust network and tapmad’s advanced streaming technology for smooth playback anytime, anywhere.
“Our partnership with Robi marks another milestone in tapmad’s regional expansion,” said Yassir Pasha, CEO of tapmad. “Bangladesh has a vibrant and passionate audience, and we are excited to bring them closer to high-quality sports and entertainment through a platform that emphasizes convenience, affordability, and superior experience.”
The partnership aligns with tapmad’s mission to elevate digital entertainment experiences across borders. Its curated content strategy blends international quality with regional preferences, ensuring localized relevance while maintaining global standards.
“We are delighted to collaborate with tapmad in making premium sports and entertainment experiences more accessible for our users,” said Shawkat Quader Chowdhury, Head of Marketing at Robi Axiata PLC. “This partnership reflects our commitment to delivering digital innovation and enriching our customers’ entertainment experience.”
Aly Rana, COO of tapmad, added, “Bangladesh represents an exciting opportunity for us to connect with a growing digital audience. Our goal is to bring the same international streaming standards that define tapmad’s success while tailoring the experience for local viewers.”
With nearly a decade of experience in the South Asian digital entertainment industry, tapmad has emerged as one of the region’s most trusted OTT platforms. Its continued investment in technology, partnerships, and localized content has positioned it as a frontrunner in redefining how audiences experience live sports and on-demand entertainment.
By combining Robi Axiata’s digital infrastructure with tapmad’s proven OTT expertise, the partnership marks a new chapter in accessible, high-quality digital entertainment for Bangladesh and sets the stage for tapmad’s next phase of regional growth.
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