National Incubation Center Karachi is set to host an online session titled “Startup Growth Through Data Intelligence” on Thursday, May 21, 2026, bringing in Dr Samantha Buxton from Swansea University in the United Kingdom as the lead trainer. The session will be facilitated by Sheikh Hammad Amjad, a Business Therapist and associate of Q&A Consultants, and will be held via Zoom at 1:00 PM. It is open for registration through NIC Karachi’s official channels and is aimed at startup founders, business operators, and professionals looking to develop a more grounded understanding of how data can be put to work in service of business growth and strategic decision-making.
The session’s core focus is on helping participants move beyond a surface-level awareness of data and into a working understanding of how it can be interpreted to generate insights that are actually useful for running and growing a business. Dr Buxton, drawing from her academic and applied research background at Swansea University, will walk participants through approaches to data analysis that translate raw information into patterns and conclusions a business can act on. The practical orientation of the session is deliberate, recognising that many startup founders and small business operators collect data without having the frameworks to extract meaningful value from it, which limits their ability to make informed decisions about product direction, customer strategy, and operational priorities.
A particular area of focus within the session will be the interpretation of customer data, retail data, and medical data, three distinct categories that each carry their own analytical considerations and business implications. By working across these different data types, the session aims to give participants a broader sense of how data intelligence applies across industries rather than being confined to a single sector. Understanding user behaviour through data, identifying patterns that would otherwise remain invisible, and translating those findings into practical business value are the core competencies the session is designed to build, and they are relevant regardless of whether a participant is running a retail venture, a health technology startup, or a consumer-facing digital product.
Sheikh Hammad Amjad’s role as facilitator adds a layer of practical, on-the-ground business context to what could otherwise remain an academic exercise. His background as a Business Therapist, a discipline focused on diagnosing and addressing the underlying strategic and operational challenges businesses face, positions him well to help participants connect the analytical frameworks being introduced to the specific realities of running a startup in Pakistan’s market environment. The combination of international academic expertise and locally grounded business facilitation is the kind of pairing that makes sessions of this nature more immediately applicable than those that rely on a single presenter working from a single vantage point.
NIC Karachi operates within the national incubation infrastructure supported by Tech Destination Pakistan, the Ministry of Information Technology and Telecommunication, Ignite, LMKT, LuckyOne Mall, and Orbit Ventures. Sessions like this one reflect the centre’s ongoing commitment to equipping its startup community with skills that go beyond product development and funding readiness, into the operational and analytical capabilities that determine whether a venture can sustain and scale its growth over time. Founders and business professionals interested in attending can register via the link shared through NIC Karachi’s official platforms ahead of the May 21 session.
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