Muhammad Ahmad, founder and chief executive officer of InLights, is set to feature on Perfect Pitch, Pakistan’s flagship startup reality show produced by the Prime Minister’s Youth Programme and Higher Education Commission Pakistan in partnership with HUM News. The show has positioned itself as more than a single television episode, framing its broader purpose around building a Pakistan where young people create companies rather than simply seek jobs, giving Ahmad’s appearance added weight as part of a deliberate national push to put youth entrepreneurship in front of a mainstream broadcast audience.
InLights, a graduate of the Hatch 8 incubation program, builds AI-powered smart city infrastructure spanning adaptive traffic management systems, intelligent street lighting, smart parking, and computer vision-based safety solutions. The breadth of that product line reflects an increasingly common pattern among Pakistani deep tech startups building integrated platforms across multiple urban infrastructure problems rather than solving a single narrow use case, a strategy that can strengthen a company’s positioning with large institutional clients looking for a single vendor relationship rather than several point solutions.
The company’s technology is already deployed with clients including Capital Development Authority and Capital Smart City domestically, as well as in Riyadh, Saudi Arabia, giving InLights a live international reference point that few Pakistani deep tech startups at a comparable stage can point to. That international deployment carries particular significance given Prime Minister Shehbaz Sharif’s own remark that the system should be deployed nationwide, a level of executive attention that few homegrown technology companies receive and one that could meaningfully accelerate InLights’ path toward broader domestic rollout.
Ahmad’s episode airs Saturday, 12 September 2026, at 7:00 PM on HUM News, giving InLights a platform to pitch directly to a national television audience rather than the more typical investor or industry specific audiences startups usually reach through demo days and pitch competitions. The appearance adds to a growing pattern of Pakistani deep tech founders using mainstream broadcast platforms to build public awareness of homegrown technology, complementing NSTP and NUST’s broader positioning as an innovation powerhouse within Pakistan’s startup ecosystem.
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