Arooba Tayyab, founder of Chainlytix, won the SheXcelerate Pitch 2025, and the platform has now profiled her journey in a carousel covering her vision, her reasons for starting the company and her advice to other women founders. Tayyab spent years in corporate procurement and in building businesses in the same field, and during that time she noticed a basic weakness in how supply chains work. Stakeholders operate in silos, with limited transparency, disconnected processes and unequal access to business opportunities, financing and logistics. Based on market feedback and her own experience, she founded Chainlytix to build an AI powered, globally connected supply chain ecosystem that brings all of those parties together through technology, real time information, collaboration and integrated services. Procurement is the first phase, and she describes it as the foundation for a more connected, transparent, paperless and efficient supply chain.
Her stated vision is to unify the supply chain through a platform that makes business to business commerce transparent, efficient and inclusive. The platform goes beyond digitizing procurement by integrating logistics and financial services, with the aim of giving users real time order tracking, transparent rates and access to capital. A central part of the mission is empowering women owned businesses and underserved suppliers by connecting them directly to B2B buyers. By letting women trade from home, Tayyab says the company opens flexible income opportunities, helps unbanked entrepreneurs move into the formal economy and builds an ecosystem in which technology and financial inclusion drive growth for everyone. The program that profiled her noted that she has worked in a male dominated industry, and that her work is advancing digital procurement and financial inclusion across Pakistan.
Chainlytix is a B2B software platform and marketplace based in Lahore, and it was formerly known as ePO, with a focus on procurement, automation and integrated financial technology and logistics services. The recognition from SheXcelerate matters to a founder in this position because women founders remain a small share of the venture backed startup population in Pakistan, with one industry report putting them at under one percent. Tayyab described the SheXcelerate Pitch win as an important milestone that recognized the potential of her vision and gave her a chance to show the company’s work within Pakistan’s entrepreneurial ecosystem. In her view, platforms like SheXcelerate raise the visibility of women led ventures, validate their potential and create openings to meet stakeholders who can support their growth, and she said she values being part of a community working toward a more inclusive entrepreneurial landscape.
Her advice to women who are starting out is to begin with a real problem, understand the people who face it and build a solution that creates genuine value. She cautioned that entrepreneurship rarely follows a straight line, so founders need to adapt without losing sight of their vision. In her words, they do not need to have everything figured out before they begin, but they do need the courage to start, along with a willingness to learn and the persistence to keep going. The profile did not give details on Chainlytix’s customers, funding or user numbers, so how far the platform has scaled is not yet clear. What it does lay out is a specific argument about where Pakistani supply chains fall short and a founder who has built her company around fixing it, starting with procurement and extending to logistics and finance.
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