CEGA, the Centre of Excellence in Gaming and Animation, has announced the selected ambassadors for the CEGA Creators League, a community-driven initiative designed to cultivate leadership, collaboration, and industry engagement within Pakistan’s gaming and animation ecosystem. The newly selected ambassadors are Muhammad Dayan, Saadaan Waqar, Taha Siraj, Taha Bin Ahmad, Hafiz Ahmad Mubeen, and Moosa Shahid Raja, each of whom will now represent their respective communities and contribute to the development of a more connected and active creator ecosystem in the country. The announcement marks the beginning of what CEGA has positioned as an expanding league, with the current cohort of ambassadors forming the founding layer of a programme that is intended to grow in both scale and scope as the gaming and animation sector in Pakistan continues to develop.
The CEGA Creators League is built around the recognition that ecosystems grow most effectively when they have active, community-embedded representatives who can bridge the gap between institutional programmes and the broader population of creators, students, and practitioners who make up the sector. Ambassadors in programmes of this nature serve a function that is distinct from both programme staff and ordinary participants, occupying a position that combines community representation with institutional affiliation and giving them both the credibility to engage peers authentically and the access to resources and networks that their institutional connection provides. For the six selected ambassadors, the role represents an entry point into a form of leadership that is grounded in the specific world of gaming and animation but develops skills in communication, community building, and professional engagement that carry value well beyond any single industry.
Pakistan’s gaming and animation sector has been developing with increasing momentum, with a growing number of studios, independent developers, and content creators building careers and ventures within a field that remains significantly underdeveloped relative to the size of Pakistan’s young, digitally connected population. CEGA’s role as a dedicated centre of excellence gives it a particular responsibility for building the infrastructure, talent pipeline, and community connectivity that a maturing sector requires, and the Creators League is one component of that broader ecosystem-building mandate. By identifying and formally recognising community leaders through an ambassador programme, CEGA is investing in the human layer of ecosystem development, acknowledging that the connections, conversations, and collaborative relationships that ambassadors facilitate are as important to the health of a creative sector as the technical training and institutional programmes that more visible initiatives tend to centre.
For the selected ambassadors, the journey ahead involves representing their communities at CEGA events and initiatives, building connections across the gaming and animation ecosystem, and contributing to the collaborative culture that the Creators League is designed to cultivate. The programme is explicitly framed as one that is only beginning, signalling that the six inaugural ambassadors are entering a structure that will evolve and expand around them as more creators join and the league develops its programming and community activities over time. For Pakistan’s gaming and animation community, the establishment of the CEGA Creators League and the announcement of its first cohort of ambassadors represents a meaningful step toward the kind of organised, community-driven ecosystem that has been instrumental in the development of gaming and creative technology industries in other markets.
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