National Incubation Center Karachi is set to host a session on Customer Discovery: Market Validation and Segmentation on May 12, 2026, bringing in Ahmed Ayub, Chief Strategy Officer at Conrad Labs, to guide founders through the process of validating market demand using structured customer research and market insights. The session is scheduled to begin at 9:00 AM at NIC Karachi, with registration open through the link shared by the organizers.
The session will walk participants through the frameworks commonly used to size and segment markets, including Total Addressable Market, Penetrable Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market, collectively known as TAM, PAM, SAM, and SOM. These frameworks are among the more fundamental tools founders use when making the case for their business to investors and when making internal decisions about where to focus early commercial efforts.
Beyond market sizing, attendees will be taken through customer segmentation, the construction of customer personas, and practical strategies for developing a clearer understanding of target audiences and the growth opportunities available within them. For early-stage founders in particular, the ability to move from a broad sense of who their customer might be to a specific, research-backed profile is often one of the more consequential shifts in how they build and position their product.
The session is part of National Incubation Center Karachi’s ongoing programming for its resident and community founders, supported by Ministry of Information Technology and Telecommunication, Ignite, National Technology Fund, LMKT, LuckyOne Mall, and Orbit Ventures. It is listed as a Primary Track session, indicating it sits within the core curriculum rather than supplementary programming, reflecting the weight NIC Karachi places on market validation as a foundational skill for startup growth.
Follow the SPIN IDG WhatsApp Channel for updates across the Smart Pakistan Insights Network covering all of Pakistan’s technology ecosystem.
