Ticket Wala, a National Incubation Center Karachi Cohort 5 startup, continues to showcase Pakistan’s evolving innovation landscape, with Co-Founder and President Rehan Botejue joining Ammar Habib Khan, Chartered Financial Analyst and Financial Risk Manager, on Dawn News English’s programme All Things Money for an in-depth conversation titled How Pakistan’s Event Industry Grew: The Ticket Wala Story. The full conversation is available to watch on YouTube, offering viewers a detailed account of how digital innovation has reshaped the way people discover, attend, and experience events across Pakistan.
During the discussion, Rehan Botejue shared the journey of building Pakistan’s ticketing ecosystem from its early stages, walking through how the company developed from a focused event discovery and e-ticketing platform into a broader player within the entertainment industry. The conversation covered the practical and operational realities of building digital infrastructure for an industry that had historically operated through largely informal, cash-based, and fragmented processes, where event organisers managed ticket sales and attendee logistics without the kind of structured digital systems that have become standard in more mature markets internationally.
The discussion extended beyond ticketing into talent management, an area where Ticket Wala has expanded its operations to support the broader ecosystem of artists, performers, and event organisers who depend on reliable infrastructure to plan and execute successful events. Rehan Botejue also addressed the company’s involvement in bringing international concerts to Pakistan, a segment of the business that carries particular significance given the logistical, regulatory, and commercial complexity involved in organising large-scale international entertainment events within the country, and one that reflects growing confidence among global artists and promoters in Pakistan as a viable market for live entertainment.
For NIC Karachi, Ticket Wala’s appearance on a respected business and finance programme like All Things Money represents a meaningful moment of visibility for a startup that has grown from its Cohort 5 incubation into a recognised player shaping the trajectory of Pakistan’s event and entertainment industry. The media feature reflects the kind of long-term impact that sustained incubation support can help generate as ventures mature into established businesses capable of speaking authoritatively about the sectors they have helped transform, reinforcing NIC Karachi’s continued role, backed by Tech Destination Pakistan, the Ministry of Information Technology and Telecommunication, Ignite, LMKT, LuckyOne Mall, and Orbit Ventures, in developing startups that go on to shape and define their industries within Pakistan’s broader digital economy.
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