NIC Peshawar is hosting a two-day Marketing Bootcamp on July 8 and 9, 2026, from 2:30 PM onwards each day, bringing together five trainers with expertise across branding, digital marketing, growth strategy, performance marketing, and startup marketing to deliver a practical and intensive learning experience for founders and entrepreneurs looking to build stronger marketing capabilities for their ventures. Registration is open at luma.com/8rsnejea and the bootcamp is designed for both early-stage founders building their first startup and more established operators looking to sharpen and systematise their marketing approach.
The trainer lineup covers a breadth of marketing expertise that gives the bootcamp a multi-dimensional quality rarely achievable in a single-speaker session. Mehmood Lodhi from TechCentric Group brings a technology-oriented marketing perspective that is directly relevant to founders building software and digital products. Muhammad Uzair from Blimp Digital Marketing and PR contributes expertise in digital marketing and public relations, covering the channels and communication strategies that shape how a startup is perceived publicly in addition to how it performs commercially. Amna Masood from House of Pakistan brings a brand-building dimension to the programme, addressing the identity and narrative foundations that determine whether a startup’s marketing activity accumulates into something coherent and distinctive or disperses without building lasting recognition. Hussain Ahmad Khan from WestBridge and Faaiz Ahmad from Shyft Marketing round out the panel with expertise in growth strategy and performance marketing respectively, covering the data-driven and commercially oriented dimensions of marketing that connect activity to measurable business outcomes.
The two-day format across July 8 and 9 gives the bootcamp sufficient time to move beyond surface-level introductions to each topic and into the kind of depth that actually changes how participants approach their marketing work when they return to their ventures. A single day of marketing training can introduce frameworks and generate awareness, but the accumulated learning across two days of structured content, delivered by trainers with different specialisations and therefore different perspectives on the same underlying challenge of how to reach and convert the right customers, tends to produce a more durable shift in how founders think about and execute their marketing strategy. The practical orientation of the bootcamp, emphasising insights that can be applied immediately rather than theoretical frameworks that require significant translation before they become useful, reinforces that intent.
NIC Peshawar’s decision to dedicate two full days of programming to marketing reflects a recognition that the commercial success of the startups in its ecosystem depends as much on their ability to reach and retain customers as on the quality of the products they build. Supported by Ignite and the Ministry of Information Technology and Telecommunication alongside partners including LMKR, LMKT, Orbit Startups, Accelerate Prosperity, Sybrid, and IMSciences, NIC Peshawar continues to build a curriculum for Cohort 15 that addresses the full range of capabilities that a startup needs to succeed, with the Marketing Bootcamp adding a concentrated and expert-led intervention in one of the areas where the gap between what founders know and what they need to know is most commercially consequential. Founders and entrepreneurs ready to invest two days in building a more effective marketing foundation for their ventures can register at luma.com/8rsnejea.
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