Pakistan’s homegrown Over-the-Top (OTT) entertainment platform, Tapmad, has officially expanded its operations to Bangladesh through a strategic partnership with Grameenphone, one of the country’s largest telecom operators. This move marks a key milestone in Tapmad’s regional growth, positioning it among the first Pakistani digital platforms to enter a major South Asian market.
Through the partnership, Grameenphone users in Bangladesh can now access Tapmad’s exclusive live sports content directly via the MyGP app, Tapmad’s official app, or the platform’s website. The collaboration enables millions of Bangladeshi sports fans to enjoy seamless streaming of major tournaments, including the Premier League, Asia Cup, MMA, PFL, and upcoming international cricket tours.
To ensure accessibility, Tapmad has introduced flexible weekly and monthly subscription plans that users can activate using their mobile balance. This payment model caters to local preferences, removing common digital payment barriers and aligning the service with the everyday habits of Bangladeshi consumers.
Yassir Pasha, CEO of Tapmad, emphasized the strategic importance of the partnership, noting that it represents “a significant step in extending Tapmad’s footprint beyond Pakistan.” He highlighted that the company’s long-term vision is to make its content accessible across multiple regional markets while maintaining a premium, user-friendly streaming experience.
COO Aly Rana described Bangladesh as a “fast-growing market” with a vibrant digital ecosystem. He said Tapmad’s entry is aimed at providing viewers with an international-standard platform tailored to local needs. The company’s regional approach seeks to combine high-quality streaming infrastructure with relevant sports content, giving users both global access and local resonance.
Grameenphone’s Head of Digital Platform, Payment & Partnership, Zahiduz Zaman, stated that the collaboration aligns with Grameenphone’s mission to deliver next-generation digital experiences. He noted that partnering with Tapmad supports the company’s broader strategy of integrating premium entertainment content within its digital ecosystem.
Tapmad’s entry into Bangladesh comes amid increasing competition in the country’s OTT landscape, where platforms like Tamashaa, Myco, and BJ Sports already have strong user bases. However, Tapmad believes its ad-free experience, diverse sports catalog, and telecom-backed delivery model offer a competitive advantage.
According to Ramiz Ahmed Sumro, Tapmad’s Video on Demand lead, navigating challenges such as content licensing, privacy regulations, and funding has been part of the company’s growth journey. He added that beyond commercial goals, Tapmad has also worked to promote sports culture in Pakistan through original productions, including hockey-themed series and sports documentaries.
With this expansion, Tapmad reinforces its position as a key regional OTT player, demonstrating the growing potential of Pakistani digital enterprises to scale internationally. By leveraging telecom partnerships and localized offerings, the platform aims to strengthen its foothold in South Asia’s rapidly growing streaming market.
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