Tencent Cloud, the cloud business of global technology company Tencent, today announced its partnership with tapmad, Pakistan’s leading OTT streaming platform, helping to deliver a seamless and immersive viewing experience for millions of football fans across Pakistan during one of the world’s largest football tournaments. The collaboration highlights the importance of reliable and scalable cloud technologies in supporting major live sporting events and meeting the growing demand for premium digital viewing experiences.
Broadcasting a global football tournament of this magnitude requires a resilient technology backbone capable of handling surging traffic, supporting millions of concurrent requests, and maintaining uninterrupted performance from the opening match to the final whistle. To meet these demands, tapmad partnered with Tencent Cloud to strengthen its streaming capabilities, with Tencent Cloud providing tapmad with Cloud Streaming Services, Content Delivery Network, and Media Processing Service. At the core of the solution, Tencent Cloud’s CSS delivered end-to-end live audio and video capabilities, including high-quality, low-latency broadcasting, transcoding, and global content distribution, backed by Tencent Cloud’s global CDN, which spans more than 3,200 nodes worldwide and offers over 250 Tbps of bandwidth capacity.
Complementing these capabilities, Tencent Cloud’s Media Processing Service optimized video delivery through advanced cloud-based media processing and transcoding, enabling smoother playback across a wide range of devices and network conditions. Together, these integrated solutions enabled tapmad to deliver a reliable and uninterrupted viewing experience, keeping millions of football fans across Pakistan connected to every goal, save, and celebration in real time. During peak matches, Tencent Cloud’s media solutions successfully supported over 7 million concurrent viewers while maintaining an impressive 99 percent uptime and ultra-low latency performance.
Rachel Xie, General Manager of Tencent Cloud MENA and General Manager of Operations, Channel Development and Marketing at Tencent Cloud International, said that as audiences increasingly expect high-quality and uninterrupted live sports streaming experiences, media platforms need a proven technology partner capable of delivering reliable infrastructure and scalable media capabilities, adding that Tencent Cloud was proud to support tapmad in providing a seamless viewing experience for football fans across Pakistan. Yasir Pasha, CEO of tapmad, said delivering an event of this scale requires technology partners that can be trusted, noting that the collaboration combined world-class infrastructure with tapmad’s commitment to delivering exceptional live sports experiences.
With extensive experience supporting large-scale live streaming scenarios worldwide, Tencent Cloud provided media services for official broadcasting platforms across 17 countries and regions during a major international football championship in 2026. The partnership underscores the growing importance of strategic technology partnerships in shaping the future of digital sports broadcasting, with Tencent Cloud continuing to support media organizations worldwide with advanced cloud and media solutions powering the next generation of digital entertainment and live sports broadcasting.
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