Walee Technologies Pvt. Ltd. (Walee), Pakistan’s leading influencer marketing technology company, has entered into a strategic partnership with Cheetay Pakistan, the country’s premier delivery startup. This comprehensive marketing collaboration encompasses social commerce, creator media, and joint product ventures. The Memorandum of Understanding (MOU) signing took place at Cheetay’s Lahore Headquarters, where both teams discussed the various challenges and opportunities within the industry.

In this collaborative effort, Walee and Cheetay will pool their expertise to enhance customer acquisition through influencer and creator ecosystems. Cheetay aims to amplify the reach and impact of its marketing campaigns, delivering greater value and engagement to its customers. Additionally, the teams will collaborate on product development initiatives and jointly build Cheetay’s Sahar brand.

Ali Imran Memon, Senior Vice President of Creator Media at Walee, expressed his enthusiasm for the partnership, stating, 

“We are thrilled to collaborate with Cheetay Pakistan. This partnership underscores Walee’s commitment to providing innovative influencer marketing solutions that foster meaningful connections between brands, creators, and their target audiences. We look forward to achieving new milestones and delivering exceptional value to the Cheetay brand and its customers.”

Walee stands out as the only Influencer Marketing platform in Pakistan offering accurate data and discovery capabilities for over 160,000 influencers, comprehensive campaign measurement across various objectives, and a transparent ecosystem benefiting both brands and creators. As part of this extensive partnership, the Walee team will provide tailored solutions to Cheetay in their core cities, Lahore and Islamabad/Rawalpindi.

Ms. Nazia Hashmi Ahmad, Head of Product at Cheetay Pakistan, shared her excitement about the collaboration, stating,

“Cheetay is thrilled to partner with Walee following the successful launch of our unique gamified loyalty program. Cheetay offers premium Grocery, Pharma, Food, and Gifting solutions across Lahore, Islamabad, and Rawalpindi.”

This partnership between Walee Technologies and Cheetay Pakistan signifies a forward-looking alliance focused on innovation and growth in the dynamic landscape of influencer marketing and delivery services in Pakistan.