Amazon Web Services (AWS), in collaboration with Endeavor Malaysia, is set to host AWS Unicorn Day Malaysia 2025 on July 29 at the Connexion Conference & Event Centre (Nexus). The event will bring together leading voices in the B2B SaaS ecosystem to discuss strategies, challenges, and opportunities in scaling enterprise-focused technology solutions.
Among the headline speakers is [Salesflo’s representative], who will share the journey of building and scaling Salesflo, one of Pakistan’s fastest-growing B2B SaaS companies. The discussion will focus on the cycles of learning, refining, and repeating that define success in the SaaS sector — from securing enterprise clients to creating products that achieve sustainable traction.
Joining the conversation will be Benjamin Croc, CEO and Co-Founder of BrioHR, Izzudin Hafiz, Co-Founder of Decube, and Shan Li Tay, Managing Director of Endeavor Malaysia. Together, they will explore the nuanced pathways of SaaS growth, touching on critical topics such as customer acquisition, product-market fit, and the operational discipline needed to scale globally.
The session is designed specifically for founders and entrepreneurs building in the B2B space, offering a candid look at the realities of the startup journey. Organizers emphasized that the event aims to provide founders with practical insights drawn from real-world experiences rather than theoretical models.
Salesflo’s presence on this international stage underscores the growing impact of Pakistani startups in the regional SaaS landscape. Having navigated the complexities of product development and enterprise adoption, Salesflo continues to be recognized as a benchmark for innovation and scalability in South Asia.
AWS Unicorn Day Malaysia has become a key platform for connecting high-potential SaaS companies with global investors, mentors, and peers. This year’s edition is expected to attract founders, investors, and industry leaders from across Asia, offering a unique environment for knowledge exchange and collaboration.
Registration is now open, with seats filling quickly for what promises to be a high-impact session. Interested participants can sign up via this link.
