Pakistani travel and ticketing platform Bookme has announced a partnership with Saudi-based ride-hailing company Jeeny to integrate flight, hotel, and travel booking services directly into the Jeeny application, in what the two companies are describing as the Gulf Cooperation Council’s first ride-to-travel super app integration. The agreement was formalised at a signing ceremony in Riyadh, attended by Faizan Aslam, Founder and Chief Executive Officer of Bookme, and Amanda Yasmineh, Chief Marketing Officer of Jeeny, and positions the partnership as a structural expansion of how mobility and travel services can be combined within a single user experience across the Gulf region.
Under the terms of the integration, Jeeny users can now access flights from more than 450 airlines, book from over one million hotels, and browse more than 500,000 tours and experiences through Bookme’s booking infrastructure, all from within the Jeeny application. The integration includes real-time pricing, in-app payment processing, and instant electronic ticket issuance, meaning the entire journey from ride booking to travel planning can be completed within one platform without requiring users to move between multiple applications. Jeeny, which operates ride-hailing and mobility services primarily in Saudi Arabia and Jordan, gains through this partnership the ability to position itself as a broader lifestyle and travel platform rather than a purely urban mobility product, a transition that reflects the direction a number of successful mobility platforms have taken globally.
The partnership places both companies within a broader regional trend toward super app ecosystems that consolidate transport, payments, travel, and digital commerce services into unified platforms. This model has demonstrated strong user retention and engagement advantages in markets across Asia and the Middle East, where consumers have shown a clear preference for reducing the number of applications they need to manage daily transactions and services. For Jeeny, integrating Bookme’s travel infrastructure offers a path to increased platform stickiness and expanded revenue streams without requiring the company to build travel booking capabilities from the ground up. For Bookme, the partnership provides access to Jeeny’s existing user base across Saudi Arabia and Jordan, extending the Pakistani platform’s reach significantly within a region where it already operates through Bookme.sa.
Faizan Aslam described the integration as a structural shift in how travel is discovered, booked, and experienced, framing the partnership not merely as a feature addition but as a rethinking of the relationship between mobility and travel at the platform level. Jeeny Chief Executive Officer Hammad Ehtesham characterised the collaboration as an enhancement of user convenience that allows customers to move from ride booking to travel planning without additional complexity, while keeping the platform’s mobility-first identity intact. Both companies noted that the collaboration aligns with Saudi Arabia’s Vision 2030 agenda, which identifies tourism expansion, digital infrastructure development, and smart mobility as priority areas for the kingdom’s economic diversification programme.
Bookme, which operates in Pakistan as Bookme.pk and in Saudi Arabia as Bookme.sa, reports more than 15 million registered users and has processed over 80 million bookings across travel, transport, and entertainment services since its founding. The company’s ability to secure a partnership of this scale with one of the Gulf region’s established mobility platforms reflects the growing international credibility of Pakistani technology ventures and the increasing relevance of the infrastructure Bookme has built to markets beyond its home country. For Pakistan’s startup ecosystem, the Bookme and Jeeny integration represents a meaningful data point in the argument that locally built platforms can compete and partner at a regional level when their underlying technology and operational track record are strong enough to command that kind of collaboration.
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