Haddiqua Siddiqui, Founder of E for Etiquettes and a Cohort 14 startup at National Incubation Center Karachi, is building a platform focused on soft skills, communication, and professional etiquette aimed at helping individuals develop the confidence and skills needed to succeed in professional settings. The startup addresses an area of personal and career development that often receives less structured attention compared to technical or hard skills training, positioning itself within a niche segment of Pakistan’s broader edtech and professional development landscape.
E for Etiquettes centres its offering around helping individuals build practical communication abilities and professional conduct, skills that are frequently expected in workplace and business settings but are not always formally taught through conventional education. By focusing specifically on soft skills and etiquette, Siddiqui’s startup targets a gap that many professionals encounter as they move from academic environments into corporate or client facing roles, where communication style and professional presentation can significantly affect career outcomes.
Siddiqui’s presence within NIC Karachi’s Cohort 14 places her startup among a group of ventures currently working through the incubator’s structured support programme, giving E for Etiquettes access to mentorship, industry connections, and other resources typically available to incubated startups. Her venture’s focus on a less commonly addressed niche within Pakistan’s startup ecosystem reflects a broader trend of founders identifying specific, underserved gaps in professional development and personal skill building.
When asked about what entrepreneurship means to her, Siddiqui shared her perspective as a founder, offering insight into the motivations driving her work on E for Etiquettes. Her reflections add a personal dimension to the startup’s broader mission, connecting her own understanding of entrepreneurship to the specific problem she has chosen to address through her venture.
The announcement was shared alongside acknowledgements of Tech Destination Pakistan, Ministry Of IT and Telecommunication, Ignite National Technology Fund, LMKT, LuckyOne Mall, and Orbit Ventures, reflecting the institutional network tied to NIC Karachi’s Cohort 14 programming. E for Etiquettes adds to the diversity of startups emerging from NIC Karachi’s incubation pipeline, with Siddiqui’s venture representing a less conventional but increasingly relevant category of business focused on interpersonal and professional skill development within Pakistan’s broader entrepreneurial landscape.
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