WISE Lab will host Dr. Yasir Amjad, Consultant for Acceleration and Growth at National Incubation Center Islamabad, for a session on Customer Discovery on Thursday, November 12, 2026, at 10:00 am at National Incubation Center Islamabad. The session is designed for the women founders in the WISE Lab incubation program and is built on the idea that understanding customers is the first step towards building a successful business. The aim is to help the founders better understand what their customers need and build solutions that make a real difference to them.
Customer discovery is the practice of speaking directly with the people a startup hopes to serve in order to learn about their problems, habits and needs before committing time and money to building a product. Founders who skip this step often build something they believe in, only to find that customers do not share the same priorities. By learning how to ask the right questions and listen carefully to the answers, women founders can test their assumptions early, adjust their ideas and focus their efforts on solutions that customers are ready to adopt. A session led by an experienced consultant in acceleration and growth gives participants a practical introduction to this method and a chance to ask questions about their own ventures.
The session continues a run of practical programs for the founders at WISE Lab, which has been hosting speakers on topics that cover the early stages of company building. Recent sessions have included an entrepreneur-led discussion on the fit between a problem and a solution, and a session on the mindset that founders need as they build and grow their ventures. A session on customer discovery fits naturally alongside these, since validating a problem and understanding the customer are steps that every early-stage team must complete.
The program carries the names of the Ministry of Information Technology and Telecommunication, Ignite National Technology Fund, JazzWorld, Mobilink Bank and Change Mechanics. For the women founders attending, the morning session offers a chance to learn from an experienced consultant and to apply what they learn as they continue to work toward building ventures that respond to real customer needs.
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