Foodpanda, Pakistan’s premier delivery platform, has forged a strategic alliance with Sana Safinaz [SSFR (Pvt.) Ltd.], a leading apparel brand in the country. This collaboration signifies a significant step for foodpanda as it cements its role as a retail media advertising publisher, partnering with a prominent player in the apparel sector.
The annual partnership between Foodpanda and Sana Safinaz is poised to revolutionize brand engagement with digital-native consumers. Leveraging the high traffic volume on the Foodpanda app, Sana Safinaz aims to extend its brand reach and target customers with established online shopping habits.
Through activations on panda ads and strategic placement of key campaigns, Sana Safinaz will primarily engage with foodpanda’s female audience, featuring placements on the order tracking page and occasional appearances on the Homescreen.
Muntaqa Peracha, CEO of foodpanda, expressed excitement about the collaboration, stating, “We are delighted to join forces with Sana Safinaz, one of Pakistan’s most prestigious apparel brands.
This partnership not only underscores foodpanda’s evolution as a versatile advertising platform but also underscores our dedication to offering innovative solutions to our partners. By partnering with Sana Safinaz, we are opening doors to the apparel industry and paving the way for future collaborations with brands across diverse sectors.”
COO Farrukh Malik added, “Foodpanda’s established presence as a household name in Pakistan presents an exceptional opportunity for Sana Safinaz to connect with a quality audience of potential new shoppers. By strategically leveraging Foodpanda’s platform to showcase our collections, we aim to reach and engage with new customers, further solidifying our brand’s position in the market. This partnership underscores how Foodpanda has become a valuable ally and a top choice in our media mix.”
