Jazz Business and Punjab Information Technology Board have signed a memorandum of understanding formalising a strategic pipeline agreement that gives Jazz Business privileged access to scout and evaluate early-stage tech ventures from PITB’s incubation ecosystem, including Plan9. The signing marks a formal entry point for Pakistan’s startup community into an enterprise environment, with the collaboration structured under Project Parvaaz — an initiative designed to move promising founders beyond early-stage incubation and into real commercial contexts.
Under the agreement, Jazz Business gains a structured channel to identify high-potential startups emerging from PITB’s programs, while those startups in turn gain access to mentorship, technical advisory, and commercialisation pathways within a live enterprise setting. The arrangement is notably different from conventional corporate-startup engagement in Pakistan, which has typically been limited to pitch competitions or one-off innovation challenges with little continuity beyond the event itself. Project Parvaaz is framed as a sustained pipeline rather than a single touchpoint.
For startups graduating from Plan9 and other PITB incubation programs, the partnership addresses one of the most common friction points in the Pakistani ecosystem — the absence of a structured bridge between early-stage validation and the kind of enterprise-level exposure that accelerates commercial traction. Jazz Business, operating across one of Pakistan’s largest enterprise customer bases, offers a testing and distribution environment that few corporate partners in the country are positioned to provide at comparable scale.
The MoU was signed with the vision of Nauman Fakhar and Shahzad Rasheed on the Jazz Business side, and executed through the efforts of Syed Sadqeen, Muhammad Hashir Bin Nasir, and the PITB team led by Hammad bin Abdul Khalique. The collaboration reflects a growing recognition among established corporates that engaging the startup ecosystem through structured, outcome-oriented agreements — rather than sponsorship or branding exercises — produces more meaningful results for both sides.
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