3D Lab, a startup at National Incubation Center Peshawar, has been featured on Discover Pakistan, bringing its work to a wider audience on national television. The incubator shared the news as a step from the center to national television, and it invited viewers to watch the full feature to learn more about 3D Lab and the venture its founders are building. For an early stage company based in Khyber Pakhtunkhwa, a place on a national programme offers exposure that is difficult to buy, and it puts the startup in front of customers, investors and collaborators well beyond its home city.

Media features of this kind matter for startups because they help turn a product into a story that people remember. A founder who appears on national television can reach potential customers who have never heard of the company, and the coverage can also help with hiring, partnerships and fundraising by building credibility. For the wider startup community in Peshawar, a feature of this kind also shows that ventures from the province can attract national attention, which may encourage more young people to start their own companies.

National Incubation Center Peshawar was established in 2017 and is the leading startup incubator in Khyber Pakhtunkhwa. It is funded by the Ministry of Information Technology and Telecommunication and Ignite National Technology Fund, and it is run by a consortium led by LMKR. The center has incubated more than 200 startups and gives the founders in its cohorts access to workspace, mentorship, training and investor connections. Support for startups after they join, including help in reaching a national audience, is part of that model.

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