Foran Delivery, a startup incubated at National Incubation Center Hyderabad, has been spotlighted by Shine Pak Talent Hub for the remarkable journey of its founder Haseebullah Soomro, who built what is described as Pakistan’s first 24/7 quick commerce platform after making the deliberate decision to personally deliver more than 100 grocery orders on a CD70 motorcycle before building any product. The story of how a professional with more than a decade of operations leadership experience across the Middle East, Turkey, Europe, and Russia, interview opportunities with Apple and Saudi Aramco, and a Range Rover chose instead to return to Pakistan and ride a motorcycle through Bahria Town delivering groceries has become one of the more compelling founder narratives to emerge from Pakistan’s startup ecosystem in recent months.
Haseebullah’s decision to return to Pakistan rather than pursue a prestigious international corporate career was not driven by a lack of options but by a conviction that the problems he could see in Pakistan’s last-mile logistics and quick commerce space were worth solving, and that solving them meaningfully required understanding them from the inside rather than theorising from the outside. His method of gaining that understanding, personally delivering over 100 grocery orders before founding Foran Delivery, gave him firsthand exposure to every category of operational challenge that the business would eventually need to solve, including delayed deliveries, customer complaints, missed addresses, rider challenges, and store coordination issues. This experiential foundation shaped the platform’s design in ways that purely desk-based market research could not have produced, and the results within eleven months of operation reflect how significantly that preparation influenced the quality of what was built.
Foran Delivery has achieved 19.5 times GMV growth since launch, PKR 2.5 crore in annual recurring revenue, 48 percent average monthly growth, more than 1,000 monthly active users, over 9,000 app downloads, more than 700 monthly orders, partnerships with more than 10 kiryana stores, a 25-minute average delivery time, and has reached breakeven, a combination of growth metrics and financial sustainability that gives the company a distinctive profile among Pakistani startups at its stage of development. The platform operates as a complete three-sided ecosystem encompassing a customer-facing app, Foran Dukan as a seller application for partner stores, and Foran Rider as the delivery partner application, giving the company full visibility and control across all three sides of the marketplace rather than depending on third-party infrastructure for any critical component of its operations.
The startup is currently incubated at NIC Hyderabad, where the structured support, mentorship, and ecosystem access of the national incubation programme is providing the institutional backing that the company’s next phase of development requires. Foran Delivery is preparing to expand from its current base in Bahria Town into multiple zones across Karachi, a geographic expansion that the company’s operational metrics and unit economics suggest it is well-positioned to pursue without compromising the delivery speed and service quality that have driven its initial customer adoption and retention. For Pakistan’s quick commerce and last-mile logistics ecosystem, Foran Delivery’s trajectory demonstrates that the most defensible competitive positions are built by founders who understand their market at a level of operational granularity that competitors without equivalent firsthand experience cannot easily replicate, and that the willingness to start from the most basic operational reality before building any technology is itself a form of competitive advantage that compounds over time.
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