Myco.io, a Pakistan-based sports and entertainment OTT platform, has appointed a new leader to head its Pakistan business, marking a significant leadership addition for a company that has positioned itself as the most exciting scale-up in Pakistan’s sports and entertainment streaming sector. The incoming executive brings fifteen years of experience building companies including Daraz and OLX, along with two years of more recent fractional executive and consulting work across Onic Pakistan, DVAGO Pharmacy and Wellness Experts, Oraan, and creative project work for Yango, giving Myco.io a leader with a depth of experience across e-commerce, fintech, and digital consumer platforms relevant to the company’s ambitions in the streaming and sports media space. The new appointee will continue building BuyPass.ai as Founder and Chief Executive Officer in parallel, with an eye toward eventually finding common ground between video commerce and OTT business models, drawing inspiration from the integration that companies such as Coupang and Coupang Play have demonstrated in other markets.
Myco.io was founded by Umair Masoom Usmani and established alongside Somair Rizvi, building a platform that has grown to control the broadcast rights to a notable portfolio of premium sports and entertainment content. The company holds rights to International Cricket Council events, the Asia Cup, the Pakistan Super League, the English Premier League, Wimbledon, squash, and mixed martial arts content, alongside in-demand entertainment programming such as Shark Tank. This combination of premium live sports rights and recognisable entertainment content gives Myco.io a content portfolio that addresses both the passionate, recurring engagement that sports broadcasting generates and the broader entertainment consumption habits of its audience, positioning the platform to compete for viewer attention and subscription or advertising revenue across multiple content categories rather than depending on a single content vertical.
The platform’s growth trajectory reflects significant scale achieved over a relatively short period. Myco.io has surpassed 7 million registered users, representing 30 times growth over three years and reaching an audience of up to 50 million people across its content distribution. This scale of user growth places Myco.io among the more significant digital platform stories in Pakistan’s technology sector, and the company’s ambition to become the next JioHotstar of Pakistan reflects a recognition of the substantial market opportunity that exists for a dominant sports and entertainment streaming platform in a country with deep cricket fandom and a rapidly growing base of smartphone and internet users capable of consuming premium digital video content.
Myco.io has raised more than 30 million United States dollars in funding from a notable group of investors including Daman Investments, Gargash Group, Tim Draper, Ruwenzuri, Aptos, Republic, Taisu VC, Ghaf Capital, and Art3 Foundation, reflecting strong institutional and angel investor confidence in the company’s business model and growth trajectory. The company also operates Geo Super’s commercial operations, extending its footprint into traditional broadcast partnership and commercialisation alongside its digital streaming business. With over 30,000 watch hours of premium entertainment content available across English, Urdu, Bengali, and Arabic languages, and more than 120 employees across its offices, Myco.io has built the operational scale and content depth needed to support its ambitions of becoming a dominant force in South Asian and broader regional sports and entertainment streaming, with the new Pakistan business leadership appointment positioned to drive the next phase of that growth within the company’s home market.
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