CEGA, the Centre of Excellence in Gaming and Animation, participated in the first Entrepreneurship Day at University of Management and Technology Lahore, organised by the Center for Entrepreneurship and Innovation, engaging students, aspiring entrepreneurs, and innovators in conversations about the future of gaming, animation, and creative technology. The event brought together a range of organisations within Pakistan’s entrepreneurship and innovation ecosystem, and CEGA’s booth became a focal point for students whose curiosity extended into the creative technology sectors that the centre exists to support and develop.
CEGA’s presence at the event gave students direct exposure to a part of Pakistan’s technology and innovation landscape that receives considerably less attention within conventional university entrepreneurship programming than software, fintech, or e-commerce ventures, despite the genuine commercial and creative potential that gaming, animation, and creative technology represent. For students at UMT who may have a passion for gaming, animation, or interactive digital media but have not previously encountered a structured pathway for pursuing that interest as a career or entrepreneurial direction, CEGA’s booth offered a tangible introduction to what building within this sector actually looks like, from the foundational skills development to the startup incubation support that can take a creative concept toward a viable venture.
The conversations at CEGA’s booth covered both industry-focused training opportunities and the startup incubation pathways available to students who want to move beyond skill development into actually building and launching ventures within the gaming and creative technology space. This dual emphasis reflects CEGA’s broader institutional approach, which combines talent development with structured support for turning that talent into entrepreneurial outcomes, rather than treating skills training and venture building as separate, disconnected tracks. For students exploring their options at Entrepreneurship Day, the ability to engage with a single organisation that addresses both dimensions of the journey from interest to impact offered a clearer and more complete picture of what pursuing a path in gaming and creative technology could look like.
CEGA’s participation in events of this nature, alongside its continued curriculum delivery, ambassador programmes, and investor engagement initiatives, reflects the centre’s sustained effort to build awareness and accessible entry points into Pakistan’s gaming and animation ecosystem among the student population that represents its future talent pipeline. Backed by Ignite and the Ministry of Information Technology and Telecommunication, CEGA’s engagement with university audiences such as the students at UMT Lahore continues to expand the visibility of creative technology as a legitimate and increasingly viable entrepreneurial pathway within Pakistan’s broader innovation landscape, turning the curiosity sparked at events like Entrepreneurship Day into the foundation for future ventures and careers within the sector.
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